Identity

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“My goal in life is to make cool shit”: Zan Goodman on her creative studio, Zan Inc.

The kids are alright: Wonderhood’s brand for Soho’s last primary school is a lesson in academic aesthetics

Spin Studio, Ustwo Games, Dogs and Their Dykes, and Sweet-thang Zine: Tickets now available for May’s Nicer Tuesdays!

Wedge’s brand for Diana’s Seafood turns a new tide for the company

In Requena Office’s identity for Garden Pizza, words look like plants and letters like flowers

Mother knows best: James Anderson learnt everything about design from his mum

Creech’s brand for Seremoni is a whole other kettle (and quality) of fish

“Divine intervention”: Universal Favourite overhauls a butt hygiene brand from top to bottom

These sculptures unravel the hidden meanings behind material belongings

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Athletics’ identity for GOCA references traditional Japanese script and incorporates “infinite” patterns

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Days old bread built Super Studio’s new brand identity for Rose Bakery

A Friend of Mine’s brand for Suupaa is a masterclass in eclectic yet restrained typography

Buro Blits is tackling branding with a fun and fearless approach

One philosophy underpins designer Ji Park’s eclectic practice – “fuck around and find out”

Koto on cooking up recipes for the future of branding

Studio Gruhl dives back into Berlin’s 1990s techno scene in an identity for Spellbound

At Stephen Barrett Studio, every project begins with typography

Shelby De Fazio’s experimental designs balance chaos with refinement

W–E studio and Decimal’s digital design system for Aaino mimics the tactility of print

Somekind uses typographic texture to craft striking brand narratives