Rejecting digital perfection in Stills’ new visual trend report

In a landscape saturated with AI-generated content and dwindling attention spans, the quest for authentic, emotionally resonant visuals has never been more present. Stills, the online curated photo-licensing platform, has released their latest trend report which emerges as a vital compass for creatives navigating this complex terrain, offering insights gleaned from their unique vantage point at the intersection of photography and design.

“We live at the intersection of the creators behind the camera and the creatives putting that work into the world,” explains Spencer Cogburn, creative director at Stills. “This report isn’t based on guesses or gut feelings – these insights come from being deeply embedded in the creative community – constantly in conversation, watching what's resonating, and tracking the visual cues that are influencing what’s next.”

The report identifies a strong shift towards candid photography, a direct response to the fatigue surrounding the hyper-polished aesthetics of the 2010s. This trend underscores a desire for raw, relatable moments that foster genuine connection. As Spencer puts it: “What matters is authenticity. It’s the beating heart of this report. Authentic visuals are what cut through the noise and make your work memorable.”

Beyond candid moments, the report highlights the growing appeal of abstract and textural imagery. “Collage was a standout,” Spencer says. “That is a direct result of designers turning to what worked in the past, finding visual languages that feel fresh because they’re imperfect, unexpected, and not trying to blend in.” In large part, Stills.com proves how this trend reflects a yearning for tactile experiences in a digitally dominated world. “We’re surrounded by digital everything, most creatives today grew up in front of a screen — designing with pixels, not paper,” Spencer elaborates. “So there’s this natural rebellion happening. Whether its handmade or created to look it, people are drawn to things that look like you could touch them.” This unexpected trend, along with the report's exploration of dark imagery, flash photography, and JPEG artefacting, underscores a broader movement away from digital perfection.

“People are reaching for work with a little dirt under its nails. Designers are rediscovering soul,” Spencer continues. “You can feel it — this hunger to make things that breathe, that feel lived in. This isn't about rejecting digital — it's about bringing humanity back into it.”

Stills, in general, aims to equip creatives with the tools to embrace these trends. “At Stills, we believe imagery is your first impression — and it needs to stop people in their tracks,” Spencer states. Their curated collection and AI-powered search are designed to streamline the process of finding impactful visuals. “Our mission is to empower creatives with visuals that not only reflect what’s now, but shape what’s next.”

In a world where emotional connection is paramount, Stills’s trend report serves as a valuable guide. “If your visuals don’t stir emotion, people won't pay attention,” Spencer concludes. By embracing authenticity, texture, and a touch of imperfection, creatives can forge deeper connections with their audiences.